The elderly can sit and enjoy the coffee. People enjoy change and convenience therefore we should have a successful future. As our lives are becoming more busy people don’t have much time to do there own washing, cooking and socializing. We combine these three activities, giving more people more time.
Due to this convenience, the future of the business has the potential of becoming a franchise. General Company Description Our business, Overload, will be a Coffee Shop combined with a Laundromat. We will offer coffee for the customers while they are waiting for their laundry to be done.
If the customers are feeling peckish they can have a bite to eat, from a diverse menu. Mission Statement We pride ourselves in giving personal excellence, respecting others, reasonable rates and a good atmosphere.
Our loyalty will be for the customer as we believe they are our priority. Our goals To be the best Laundromat in the area and to supply a safe meeting place for the community where they can meet with their friends and have a cup of coffee. We would like to see our shop being the most popular and bringing new friends together and to have a loyal customer following. We would also like to produce good quality food that will satisfy all age groups in the community.
Our aim Is to expand our business and get into the different districts. Our shop must be known country wide by its excellent service. We want to make lots of money but bearing in mind to keep our customers happy. We are striving for convenience therefore we want to locate our shop in the expanded part of the Midlands Mall which is very easy to get to from the N3. We will market our shop to the youth sector as many of them are students and do not have laundry facilities, holiday makers and the ordinary housewife.
The coffee shop will supply the finest coffee and healthy meals. We feel our business will grow rapidly as the community needs a safe place to meet. Short and Long -Term planning Our business will produce a Long-Term Plan, perhaps 5 years into the future, and a Short-Term Plan looking at the following 12 months. In a Short-Term Plan, risks can be taken that will improve current profit. Our Long-Term Plan, will be to make lots of money, we must make as much profit as possible without cheating the customers. But the business must do more than just take full advantage of the current year’s profit.
It must look at the future year’s profits as well. Success of the Company Unhappy employees may result in low output, strikes and poor work ethic, which will in turn have an adverse effect on the wealth of the partnership. Our business will strive to provide good working conditions for its employees. We will make sure that our business does not hinder the community by spoiling the environment which might give us bad publicity, resulting in the lack of customers coming to our shop and penalties arising. We will supply a clean shop and it will be environmentally friendly.
We have a Chef, a person skilled in the Management area and an Accountant that will keep a strict record of the financials. Products and services Our Laundromat Cafe offers a laundry service and an upper market restaurant that has well trained waiters.
The customer must bring in their washing and while we wash the clothes they can unwind and relax in our restaurant. Our business offers a full house washing service. We sort out the clothes then wash them with our top brand washing powders. We put sta-soft in the rinsing water so that the clothes have a soft feeling and they have a fresh smell.
We have many different types of scents to choose from. After the wash and sta-soft we can dry and fold the clothes or we offer the exclusive package which is wash, dry, iron and fold. Not only do we give excellent rates for washing we also offer quality coffees, teas and something to eat which will be an advantage over other Laundromats as they cannot give this two in one service. We have a number of different varieties of coffees and teas which will attract the coffee and tea lovers. Our prices are very competitive and we give many specials Discounts
Will be available for the loyal customers. We will also offer a free coffee after the 10th laundry wash. If the customer brings in a very large laundry basket the sta-soft will be for free. We will offer a special for our first time customers, they will get there first laundry bag ironed for free. Contract Document We will pay R15 000 a month and we will sign into a one year agreement lease. The total amount to set up the coffee shop section will be R55 000.
The laundry section will be approximately R90 000 (18 washing machines)
Marketing Plan Market research
Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors and the market. Its uses include; to help create a business plan, launch a new product or service, fine tune existing products and services, and expand into new markets. Market research can be used to determine which portion of the population will purchase a service, based on variables like age, gender, location and income level. No matter how good your product and your service, the venture cannot succeed without effective marketing.
And this begins with careful, systematic research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you’re on track. Use the business planning process as your opportunity to uncover data and to question your marketing efforts. Your time will be well spent.
There are two kinds of market research: primary and secondary. Secondary research means using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles.
This type of information is available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies. Start with your local library. Most librarians are pleased to guide you through their business data collection. You will be amazed at what is there.
There are more online sources than you could possibly use. Your chamber of commerce has good information on the local area. Trade associations and trad